Strategic Planning
Ottawa Tourism
Marketing Strategy for Accessible Tourism
Ottawa Tourism recognizes that accessibility is both a social responsibility and a significant business opportunity. Travellers with disabilities represent a large and underserved market, with unique needs and high expectations for accurate, reliable information. To better serve this market segment, Rev Hospitality Co. worked with Ottawa Tourism to develop a comprehensive marketing and communications plan focused on travellers with disabilities. The goal was to help tourism businesses share clear, accurate, and useful information about the accessibility features they offer, and also to make that information easier for visitors to find.
Through research, interviews, and community input, we created a practical framework that helps businesses communicate their accessibility offerings more confidently and consistently. We also provided tools and recommendations for Ottawa Tourism to support its members, promote accessible travel experiences, and strengthen its own internal practices.
Project Highlights
Member Accessibility Program
We designed a capacity-building program to help businesses share accessibility information clearly and confidently. This program is supported by structured training to enhance transparency, accountability, and shared commitment to inclusive customer service.
Accessible Itineraries
We created sample itineraries for wheelchair users to demonstrate how barrier-aware travel experiences can be communicated to visitors. Designed as marketing-ready content, each itinerary included suggested stops, timing, and guidance for navigating between locations.
Actionable 12-Month Plan
A detailed action plan was developed to guide the rollout and implementation of capacity-building and marketing initiatives. This included detailed steps for onboarding members, building community partnerships, promoting accessibility offerings, and launching targeted training sessions.
