Visioning & Feasibility
Visit Brookfield
Public Market Visioning & Feasibility Study
Using a mix of community insights and market data, Rev Hospitality Co. partnered with the City of Brookfield, Wisconsin and its local convention bureau, Visit Brookfield, to reimagine an under-utilized mall as a vibrant mixed-use tourism destination anchored by a new public market. Through stakeholder engagement sessions, a comprehensive market analysis, and community workshops, we identified clear community priorities, market gaps and growth opportunities.
The result? A new vision that includes strategic tenant planning, site development strategies and design recommendations, laying the groundwork for long-term revitalization of the area.
Project Highlights
Community-driven vision
We worked with residents, businesses, and local leaders to ensure the project is aligned with community values and priorities.
Comprehensive market analysis
Our team analyzed over 60 unique datasets to identify critical gaps and opportunities in the local market.
Strategic inspiration
We drew on best practices from similar developments, conducting site visits and in-depth research to make actionable recommendations.